Lahore (July 17, 2016):- Saadia Shariff Director Marketing Jang Media Group (JMG) signed a Memorandum of Understanding (MoU) for Joint venture of International Business Conference and Exhibition (IBCE 2016) with Abid Khan Shirwani Director General of University of Management and Technology (UMT) here at UMT today.
The MoU will provide a framework to both institutes to organize an upcoming joint venture on November 7- 8, 2016 named International Business Conference and Exhibition (IBCE) 2016 at Expo-center Lahore. Aforementioned event will focus to involve the multinationals (MNCs), local and foreign investors, exhibitors, entrepreneurs, CEOs and academicians from Pakistan, China, Europe, Middle East, Korea, Malaysia, UAE, and Turkey to strengthen the bilateral relations and promotion of peace globally through business transformation and cultural activities.
On this occasion, Abid Shirwani said that IBCE (2016) aims to provide a platform for business and technology transformation through joint ventures and collaborations. The exhibition features product marketing by hundreds of international and local manufacturers, more than 150 international and local companies are expected to participate, while 100,000 plus trade visitors are expected to attend the IBCE-2016.
Sadia Shariff said that the Jang Media group is the largest, credible and trustworthy channel in Pakistan which has organized a number of national and international events successfully under its umbrella. Through this joint venture, JMG and UMT will provide a common ground to national and international industrial stakeholders and business tycoons through a comprehensive marketing and branding strategy. Such events can promote the peace and bilateral relations among the nations.